Wednesday, August 31, 2011

Wells Fargo's Increased Attention To Commercial Real Estate

Elliot Brown of Wall Street Journal writes:
At a time when the U.S. banking sector is reducing its exposure to commercial real estate, Wells Fargo & Co. has taken a different approach: expanding lending to the sector while also buying real-estate loans from other banks.
"Particularly at a time when loan demand is weak across the industry, buying pools of loans is a good way to put excess liquidity to work," said Joe Morford, an analyst at RBC Capital Markets who covers Wells Fargo.
Read more on: Wells Fargo Jumps on Commercial Deals

Tuesday, August 30, 2011

Small Is Beautiful In Real Estate Today.

Insightful article from Seeking Alpha:
...the rise in REIT stocks, and the related jump in values for top quality real estate assets, is part of a larger flight to safety. Investors are scared. They lost a huge amount of money on real estate in recent years. They need to get back into real estate because there is no way to fund retirement with a 1% or 2% yield from government bonds.
As Warren Buffett said, "be fearful when others are greedy, and be greedy when others are fearful." The best way to apply that advice in commercial real estate today is avoid pricy REIT shares and to embrace the healthy income that can be had from less prestigious properties. Small is beautiful in real estate today.
Click here to read entire post.

Wednesday, August 24, 2011

PL Mental Health Break: Muppet Show Theme Song

Happy Hump Day everyone! It's time for another episode of PL Mental Health Break...

OK Go and The Muppets (Muppet Show Theme Song). From The Green Album (available as of today). It's never over when the fat lady sings! (via Metafilter)

Wednesday, August 17, 2011

The Difference

Occasionally, we have clients asking us "why others are able to send email blasts immediately and not Property Line".

Property Line is very careful about the volume of mail we send. Since we invented the eMarket product, we have spent the time to refine our send process and made every effort to study the threshold of how many eMarkets recipients can handle in a single day without unsubscribing or hitting the spam button. Thus, we will not go over that limit and upset our clients just so we can send eMarkets quicker than everyone (which we can but won't).

Unlike other companies who:
  1. Do not have as many people signed up as Property Line does…
  2. Do not care if they spam people, or…
  3. Do not even have a list of QUALIFIED users (qualified being the key word!), so therefore they don't care how many they send a day.

That's the Property Line Difference:  We Care.

Monday, August 1, 2011

Marketing Commercial Real Estate 101

This arrived in the inbox today and warmed my heart:
"A longtime member who has never used an eMarket blast to promote any of his listings sent his first one out yesterday to CA and NV . I advised him to keep it simple and I was terrified when I first viewed it because I thought he made it too simple. He sent me an email this morning stating that he received about 26 emails and 14 calls yesterday."
Lesson here: keep it simple. Too often we have this urge to pack every square inch of advertising with information. Whether you are doing an eMarket Blast (invented & perfected by Property Line, copied by so many small fish with purchased databases of emails) or creating a PDF, keep it simple enough that the searcher will want to call you with questions.

YOU WANT THE CALL, not a fully informed broker who doesn't need to get more information from you personally. The Call is your chance to sell. And selling is what closes deals, not fancy pictures and big words.

Of course, listing is another kettle of fish entirely. Listings bring searchers. Any and all pertinent information that can be searched should be included. Take the time to fill our listing fields to the limit of what you know. (And if you don't have the time, call us about free bulk uploads for high-volume inventory.)

I could tell stories for days about clients calling in searching for "kitchen" or "large yard". If you had those qualifiers, they would have seen your listing and given you a call.

And the call is what counts.

So, as I said before, we created eMarket blasts and crafted a wonderful database of members (hi, everybody!), so we know marketing. Trust us when we inform you that the ten photos you want on your custom eMarket would be better served in the listing, not the marketing.