If we were to write an article about Google's latest buzz product (no pun intended) called Google+, it would read something like Dave Winer's blog post aptly titled Google Yawn:
I've been to so many big earth-shaking events from BigTechCo's -- today's Google thing is making me yawn, while my eyes glaze over in boredom.People may agree or disagree with the overall tone of the post, but you can't deny that it's a good analysis of the situation which could be applicable to everyone.
Here's how products like this are conceived:
So if you're Microsoft in 1999, you bake it into Windows.
- We need to kill Facebook.
- What will we do.
- It can't just be Facebook.
- No one will use that.
- It has to be better.
- It has to be something only we can do.
- Some place where we have the advantage.
- Something people have no choice but to use.
If you're Google in 2011, you bake it into search.