Where do you find the money, space, and time to enable 15,000 workers across six continents to take one collective coffeebreak? According to Taylor, the next best thing to gathering around a box of Munchkins is meeting up at a "virtual water cooler" - an online network where employees are free to interact as meaninglessly, or purposefully, as they choose.
De-emphasizing hierarchy is more than good PR - it's a way of orienting a company around a vision that is both unified and adaptable. Taylor's advice: “Make sure you have a clear understanding of your values and intent, then use technology to enable that. What the tech wont do is compensate for a lack of strategy."
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