Wednesday, June 29, 2011


Property Line is in the business of providing email campaign tools (eMarket), property listing solutions and search capabilities all geared towards commercial real estate professionals. And in our quest to provide CRE's access and benefit from our marketing and CRE-related services, we frequently monitor the tech world for the latest and greatest products. We believe in the mantra that "Good ideas benefit some one. Great ideas benefit every one." and that is the reason why we regularly ask our member base of users as well as PL employees for continuous feedback about our web site and core products. While doing the daily morning roundup of "news searching", we came across several articles and one came across as notable since it tries to take apart the reasoning why any company would create a product or service...

If we were to write an article about Google's latest buzz product (no pun intended) called Google+, it would read something like Dave Winer's blog post aptly titled Google Yawn:
I've been to so many big earth-shaking events from BigTechCo's -- today's Google thing is making me yawn, while my eyes glaze over in boredom.

Here's how products like this are conceived:
  1. We need to kill Facebook.
  2. What will we do.
  3. It can't just be Facebook.
  4. No one will use that.
  5. It has to be better.
  6. It has to be something only we can do.
  7. Some place where we have the advantage.
  8. Something people have no choice but to use.
So if you're Microsoft in 1999, you bake it into Windows.
If you're Google in 2011, you bake it into search.
People may agree or disagree with the overall tone of the post, but you can't deny that it's a good analysis of the situation which could be applicable to everyone.

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