Tuesday, May 31, 2011

Why Listing Information Is Critical

Every day one of our Member Services people gets asked “Why are there so many fields? Do I have to fill them all out?”

The obvious answer, of course, is “no”. We’re not the Board of Realtors; we don’t require every last detail. The honest answer would be “If you want to be seen by the most searches possible, you should enter every detail you have”.

There is a reason why all those fields are there. I’ve had people call and ask me why when he searches for kitchens, only a couple of things show up. Well, a lot of it can be attributed to the fact that not everyone mentions kitchens in their descriptions. So imagine that being the deal breaker for someone, and because your listing didn’t include it (even though it had one), your listing didn’t come up. And your listing was perfect for his client...

Please take a moment to fill out more than the address and attach a PDF (with the information that brokers need rendered completely unsearchable). In this economy, we all need to do everything we can to succeed.

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