Monday, May 9, 2011

Free Data Versus Subscriptions. What to do?

Straight from our director's desk:
As the person in charge of making sure all the really smart people working here can continue to be geniuses and get paid for it, it’s something I struggle with every day.

My gut tells me “Pssst, you’re here to make money and be successful.”

My conscience tells me “Hey! Data should be free and accessible.

What’s a Director to do?

Try to offer our clients the best of both worlds. Unlimited searching and listing with no “levels” to subscribe to is a good start, we believe. Offering real people to walk you through any problems at no charge is another good business move. Listening to our clients and implementing changes based on their needs and not ours is another.

But let’s face it, we’re all here to make money. So PL decided long ago rather than gouging our clients with rising subscription prices (at least) every year and strong-arm tactics, we’ll create neat-o tools that clients can purchase if they want to purchase them.

We think that’s fair.

We also believe that clients know what’s best for clients.

PL wants to know what you are looking for in terms of service, tools, apps, or anything you see as a glaring omission to our brand. To win commercial brokers over to PL is an uphill battle, sure, we admit it. We’ll win the war, but only with your help. Talk to us. Tell others about us (and get free stuff for doing it!). Be vocal. You deserve to be heard by someone, and not just sitting in your office thinking it’s standard operating procedure (S.O.P.) to use the big guys because it’s what you’ve always done.

Take the trip with us. Years from now, when the economy is back to where it should be and we’re all making lots of money, you can tell the noobs, “I was there when PL took over and we stopped paying for things like looking at listings. You kids today have it so easy...”

I can’t wait to give that lecture to someone; I’ve certainly heard it a lot in my youth!

Have an awesome week everybody.

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